AICE Media Studies

 1. Our product, Adidas is used in most peoples everyday life. Wether it be shoes, clothes, or sport equipment. Adidas has opportunities to support professional players as well as sports. For example, James Harden famous basketball player, is sponsored by Adidas. Some of the money he receives from this he donates to underprivileged and people in poverty. This is how Adidas bring awareness to social groups. 2. Adidas numerous of stores and has its products sold online. It is very simple and easy to get your hands on their products. In previous years Adidas holds giveaways as well as competitions for young athletes to get a pair of Adidas footwear. This helps consumers interact with Adidas and potentially buy more merchandise. They also hold charities that benefit aspiring athletes who can't afford the needed gear to play their respected sport. 3. This was my first time truly recording and making my own video. This project really helped me understand all of the hardworking and differ

 Overall the commercial was an amazing experience.  Working together with my group was expected to be a struggle but in the end wasn't. We worked together and created a successful plan. This plan was very efficient and helped us reach our goal efficiently. Every class period we had and idea in mind and did it. This might sound boring but truly was exciting filming our very own commercial. In the end our handwork and planning paid off. The commercial turned out great and captured all of our ideas and thoughts.

  Today we finished our commercial. Our last steps which we completed today consisted of editing and song choice. We discussed many options for a song choice. We decided we needed a hype song to make people want to watch the commercial. After finding the song we had to find the right 30 seconds. As none of us had edited before we needed to also learn how to place the song in the commercial. We had friends from another group who completed this help us. They showed us how they did there's step for step. After watching them we learned how to emplace the song. Thankfully this step did not take to long. We all took turns watching the now completed the commercial. We each fixed a transition to help the commercial flow better. This step took approximately 30 minutes. This was our first time working as a group. It proved too be successful and therefore most likely work together in the future. I am very happy with the effort everyone in the group gave. Without everybody doing their part we

 I was very nervous coming into today. Editing was a hard challenge for me and my group. Combined we had no previous experience editing. Instead of being stuck and not working, we all worked together. Using each others ideas and thoughts we slowly started editing each scene. At first I added every video i took so i could decide which worked together the best. At first the time came out to be one minute. Knowing that the commercial had to be no longer than 30 seconds, we had work to do. We went scene by scene to find the best possible combinations. After editing the first scene that had put us down 15 seconds. This put our total time to forty five seconds. This made us feel way more comfortable and we knew we could include every scene within the time limit. We continued to edit each scene and ended up completing with time to spare. Our final commercial came out to be 29.8 seconds and had the best of each scene possible. I believe that our commercial was great. We saved some work for nex

 Today was another filming day. I felt that extra shots and small details were needed. Therefore, we went back to the track and the field and reshot some shots. Sadly, again it was a very hot and tiring day. I thought that it was necessary and my group agreed with me. We shot several shots again, this including the soccer shots and the fans. I needed to get different angles for all these shots and made sure to get different possible angles incase one looked better than the other. We finished with some extra time and decided to review all our footage. It looks like someone how we missed a scene from the storyboard. We needed to have every scene from the story board so we shot it. The first shot came out amazing and had everything we needed. Just to be safe we took a few extra shots and made sure they will all very good. I then planned out how the editing was going to work. I packed up all of our equipment including all our adidas clothes and headed inside. We were very stressed out for

 Today was a big day for my group. It was our first chance to film and start on our commercial. Our commercial is about Adidas and we wanted to incorporate sports equipment from Adidas. It was a very hot day so we took lots of different shots and angles of the equipment. We had Jade and Katie act like they are playing a 1v1 in soccer. Unfortunately, we forgot a soccer ball so we had too borrow from a different group. We took multiple shots of the same angles and scenes. We did this because this allows to have more  choices to choose from when we edit. The soccer ball situation ended up being fine because other groups were very kind and wanted to head in on the hot day. Me and Mya ended up filling different angles. We had different visions in the entire commercial so filmed the parts necessary to see our vision come out. The next class we will look at our footage. We think we have all the footage we need. Incase we don't, we will refill the specific parts we need. I believe that we